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To honor the holiday spirit, he offers an alternative take on a favorite Christmas sweater – light and crisp enough to enjoy on summer days.

I am sorry to tell you that it is not about drinking deep pig’s blood, it’s about an ugly Christmas sweater – one with leopard spots covered in fur, stranded in frontier decades or one that no manufacturer thought was marketable enough so they just made it in brown.

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Beer ads are usually long and devoid of any good-looking models. But there’s even more competition for eyeballs this time of year, and a different kind of ad can be timely and effective.

A New Albany, Indiana brewery is taking that route, with an ad previewing their Xmas-themed beer called COORS LIGHT UGLY CHRISTMAS SWEATER – a festive beer on its own right, but means the light advent fare like Cider Summit or Fat Tire which usually stop this time of year.

Competitions: 4

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A few years ago, the ugly Christmas sweater trend got popular all over, and many people grew to love it. Brave souls all look forward to the “how-gross-is” factor in hopes of bringing some good cheer during the holidays.

This trend is highlighted in Let’s Drink Coors Light Ugly Christmas Sweaters: A Canadian holiday tradition becoming a nationwide phenomenon (2017).

As early as September, Canadians are brainstorming what they knit(!) to give away at family parties and holiday gatherings (although I confess this wasn’t something that features on my list). The sweaters come in dazzling shades – from Godiva chocolate and peppermint favour to eggnog and green pumpkin – with rib-rich ornaments for everyone who wants them. They often become prized donations for casual

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As the Christmas season approaches people wish for happiness, peace and joy. However, one disappointing part of this holiday season is that the traditional cheer feels artificial because people miss the warmth and emotion in most of the family gatherings.

LET’S DRINK COORS LIGHT UGLY CHRISTMAS SWEATER will help those who have experienced disappointment this year by easily generating ideas on how to cheer up their homes without being forced to drink alcohol in front of an ugly Christmas sweater.

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Coors Light Ugly Christmas Sweater is a traditional commercial campaign featuring the bad word beer and vodka mixed with Christmas spirit. However, in 2014, Coors Light smartly rebranded the campaign to be solely focused on the end-of-year cheer that everyone deserves: Coors Light Lights Through The Holidays.

This rebrand was executed by the agency Minneapolis Renaissance who used tactics that blended humor, melodrama and human emotions from online videos and social media channels.

As part of their efforts, Minneapolis Renaissance ensured that their activities seamlessly permeated into other digital and broader brand channels encouraging consumers to get involved with conversations about Coors light via social media posts on Twitter, Facebook as well as email list promotions.

The result: They observed as campaigns scored 65% higher than expected reaction

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Although it is dark and dreary outside, LET’S DRINK COORS LIGHT UGLY CHRISTMAS SCHOWER is the perfect beer for the colder seasons. This beer has subtle sweetness to help you chug and keep you warm. There are mixed reviews on this beer, with some saying it tastes like chocolate and others state that it tastes like mouthwash.

Many companies use this beer around the holiday season because they know most people love a sweet taste in a cold drink- like caramel, vanilla or maple syrup. Coors Light suffered quality-related issues due to the company purchasing MillerCoors in 2013, some believe Coors Light stopped brewing their quality product shortly after.