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Derek Jeter is stepping up to the plate when it comes to debunking an old rumor.
The former New York Yankees shortstop broke his silence on a 2011 article by the New York Post that alleged he had a habit of sending his one-night stands home with a goodie basket full of Derek Jeter merchandise.
“I read the article,” Jeter shared in the upcoming ESPN series, The Captain, per Us Weekly. “You know, you see it, and then it’s like, ‘How the f-–k did people come up with this?’ You know, basically, that’s it. And who would believe this s-–t? And you believed it!”
In the 2011 piece, a source alleged that “Derek has girls stay with him at his apartment in New York, and then he gets them a car to take them home the next day. Waiting in his car is a gift basket containing signed Jeter memorabilia, usually a signed baseball.”
Roughly a decade later, Jeter is refuting the story that “became larger than life.” Per Us Weekly, the Yankees legend unequivocally states that it “never happened.”
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But even though Jeter says it never occurred, doesn’t mean that others didn’t follow his false footsteps.
“I remember being at a Starbucks one time and there’s some random guy behind me and he says, ‘Hey, I just want to let you know that I’m giving out gift baskets because you did,'” Derek recalled. “And I turned around and said, ‘You’re a f–-kin’ idiot!’ And the look on his face. Like, did he think I was gonna say, ‘Yeah, good job, man!'”
While Jeter has now spoken out on this 2011 story, the New Jersey native has previously shared that he avoided consuming the media that was written about him during his expansive baseball career.
“I was always scared that I’d see my name and then scroll to see what they’re saying,” Jeter told The Hollywood Reporter in 2015. “And I didn’t want to deal with that when I was playing. I’d tell my family and friends, ‘If you read something or hear something, don’t tell me about it.’ I didn’t want to read negativity.”
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In the decade since being subjected to tabloid dating rumors, the former baseball player, who retired in 2014, married his wife, Hannah, and is now a proud dad to three daughters, Bella Raine, 4, Story Grey, 3 and River Rose, 7 months.
During his September 2021 induction into the Baseball Hall of Fame, Jeter spoke about fatherhood, and how his priorities have shifted since his daughters were born.
“My girls, Hannah, Bella and Story, you know, this day puts an exclamation point on my playing career, which was my first dream,” he said at the time. “You know, through you all, with you all, I’m living another one.”
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The San Francisco 49ers’ Executive Huddle, a collaboration with SAP to enhance the gameday experience at Levi’s Stadium in real time, is now leaning on upwards of 100 HappyOrNot terminals inside the Santa Clara venue to improve its innovative in-game problem-solving.
Speaking at the Horizon Summit on Tuesday, the 49ers director of business intelligence & CRM Noele Crooks—who likens her gameday job to “data detective”—said the instant fan feedback from the HappyOrNot terminals has allowed her staff to respond as swiftly as possible to gameday issues such as overcrowded gate entrances, understaffed concession stands or restroom malfunctions.
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“We want to be able to improve that fan experience in real time versus having to wait until the next game [to fix a problem],” Crooks said in a session hosted by SportTechie CEO Taylor Bloom.
The Executive Huddle is a first-of-its-kind platform that, through SAP’s technology, is able to instantly access ticketing data, parking data, retail data and more to turn a 49ers game into a smoother experience, day game or night game. Crooks sets up shop in a “digital boardroom’’ suite and text-messages her staff in and around the venue if action is needed.
SAP—which was represented at the Horizon Summit by Dominic Manuta, its senior director planning and analysis, global center of excellence—also provides analytics for leagues such as the NBA, WNBA, NHL, G-League and French Basketball League.
“We love what the 49ers have done with the technology, just the fact it’s real time impact to their business where they can really touch their fans in new meaningful ways,” Manuta said Tuesday.
According to Crooks, the newest Executive Huddle trend will be to monitor Twitter, Instagram and other social media outlets to quantify venue feedback. But, most of all, Crooks said the HappyOrNot terminals continue to be a popular staple with the fanbase, even following the early days of the pandemic.
“Pre-COVID, we had all our HappyOrNot stands out [on the concourses],” Crooks said. “And when we were coming back, we were like, it’s a high-touch terminal…We were literally asking fans to touch buttons. And weren’t sure if fans were going to use them or not. Turns out, it was fine. They have no problem letting us know they were happy or not.”