Over the years, Budweiser has been distributed in many sizes and containers. Until the early 1950s Budweiser was primary distributed in three packages: kegs, 12 U.S. fl oz (355 ml) bottles and 1 US quart (0.95 l) bottles. Cans were first introduced in 1936, which helped sales to climb. In 1955 August Busch Jr. made a strategic move to expand Budweiser’s national brand and distributor presence. Along with this expansion came advances in bottling automation, new bottling materials and more efficient distribution methods.
These advances brought to market many new containers and package designs. As of 2011 Budweiser is distributed in four large container volumes: half-barrel kegs (15.5 US gal; 58.7 l), quarter-barrel kegs (7.75 US gal; 29.3 l), 1/6 barrel kegs (5.17 US gal; 19.6 l ) and 5.2 US gallons (20 l) “beer balls”. Budweiser produces a variety of cans and bottles ranging from 7–40 US fluid ounces (210–1,180 ml). On August 3, 2011, Anheuser-Busch announced its twelfth can design since 1936, one which emphasizes the bowtie.
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