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Vivienne Tam discovered her love for style via the age of three. Chinese language-born, Hong Kong-raised Tam moved to big apple after graduation from the Hong Kong Polytechnic school and, in 1981, added her first collection. Though she described it as “very chinese,” in a 1993 interview with WWD, Tam’s unapologetic use of chinese language motifs combined with western tendencies resulted in a way success story.
Tam’s business took off within the Nineteen Nineties. Her label East Wind Code by Vivienne Tam, a recent fashion manufacturer, assisted in bringing Vivienne Tam, her namesake label, to the equipped-to-wear stage. In the equal decade, Tam collaborated with chinese language artist Zhang Hongtu to create her Mao collection, which points Hongtu’s provocative pictures of one of the twentieth century’s most controversial political leaders, Chairman Mao Zedong, and became met with mixed stories within the U.S. And China. A couple of Hong Kong producers refused construction, however those who did carry the comprehensive items disguised them in simple brown paper wrapping. The designs introduced Tam trade attention and museum-beneficial applause: the Metropolitan Museum of artwork Costume Institutes “China in the course of the searching Glass” highlighted her “Mao” dress in its 2015 exhibition.
by the mid-1990s, with earnings surpassing $10 million, Tam opened her first U.S. Keep in manhattan’s SoHo district. In 2017, she began her enlargement within the transforming into Asian market via a partnership with Shenzhen-primarily based garb enterprise Ellassay. In the course of the partnership, Tam has opened a number of Vivienne Tam shops in China, Hong Kong, and Japan via an extra partnership, plus other evolving Asian markets.
Confirming her staying vigor, Tam kicked off Shanghai’s spring 2019 trend week together with her “Shero” assortment. A take on a mix of the words “she” and “hero,” the assortment emphasised the concept of feminine empowerment and independence as thought, she told WWD. Shero become accessorized with the fashion designer’s collaborations, including a number of tech add-ons and a Crocs tablet collection.
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For Tam, consistency has been key to elevating her namesake company, which speaks to a fearless individuality. Something she, like her client, seeks out in her vogue decisions.
Tam has been honored by means of Forbes journal and got the Mercedes-Benz China trend Week “China trend Award — foreign fashion designer of the year 2017.”
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